My ePortfolio post discusses the increasing importance of merchandising for businesses. As information becomes more abundant, society's attention span has decreased. In order for businesses to stay ahead, new groups of people must be advertised to. The easiest and most cost efficient way to do this is by using merchandise. If someone purchases a shirt with the company logo, they become almost a walking advertisement when they choose to wear said shirt. Merchandise also has a greater impact than online ads because it is quite difficult to make a personal connection through an advertisement online. Merchandise helps support the business, while offering a product that helps the customer. The personal connection can be made, and it can be assumed the customer will in turn be more loyal to that business. Many companies can help businesses print and ship merchandise at an affordable rate. Nightmare Graphics in Columbia, Maryland is one such company. Check out the video to see printer Nick Kaminski discussing who goes through Nightmare Graphics for merchandise orders, and why it can be beneficial to any type of business.
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