For my ePortfolio assignment I analyzed and researched the relationship between the school spirit for maryland sports team and the marketing strategies used. As a marketing intern I give an inside look on the process of a mens lacrosse game. I also have media containing general information on the marketing department. To get a different opinion on this relationship I interviewed Nick Faust (Basketball) and Brandon Ross (Football) on how they feel about the fan support and the marketing efforts. My overall goal was to get a better idea of what Maryland is doing to live up to the
Terrapin pride everyone knows about.
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