Ford gives 100 socially vibrant individuals Ford models to promote business

Many companies use social networking to promote their business and events; however they do not use social networking to its full potential. Ford has done a great job with using and benefiting fully from social networks. Scott Monty is the head of Ford's social media, and uses Facebook, Twitter, YouTube, and Flickr to promote the business. The Ford Fiesta Movement is a strategy that ford used where they chose 100 people that were popular in social media to give a European model For Fiesta to. They were encouraged to post on their blogs, twitters, facebooks, and YouTube accounts about their experience with the Ford Fiesta.

http://www.jeffbullas.com/2010/02/18/the-7-secrets-to-fords-social-media-marketing-success/

http://www.usatoday.com/tech/news/2009-08-27-social-networks-marketers_N.htm