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| The Hunger Games comes out March 23r |
If you are an avid Twitter or Facebook user you have probably seen someone post their excitement in regards to the upcoming Hunger Games movie. Based on the successful book trilogy written by Suzanne Collins, the Hunger Games hopes to impress not only its loyal fans, but skeptical new ones through Twitter promotion. In order to generate buzz for the upcoming film, Lionsgate has created trending hashtags catered specifically to cities all around America - Philadelphia (#HungerGames24PHI), Boston (#HungerGamesBOS), Salt Lake City (#HungerGamesSLC) and San Francisco (#HungerGamesSF). Furthering the movie's promotion, Lionsgate will give away 24 tickets (mirroring the 24 tributes featured in the story) to 4 cities based on the amount of tweets featuring the city's Hunger Games hashtag. Lionsgate has also made unique twitter accounts and Facebook pages for the 12 districts located within the story. By representing The Hunger Games world through social media, Lionsgate has been able to promote its movie beyond normal commercial means. Engaging promotional events such as the 24 advanced screening tickets allows fans to spread information of the movie to those who are new to The Hunger Games trilogy. Although the movie still has 2 weeks before official release, The Hunger Games' campaign through social media already has a large following, hungry for the movie itself. Don't believe me? Check out the amount of tweets each Hunger Games hashtag has!
Sources: Hunger Games utilizing social media to promote its release
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