The popular HBO vampire television show, True Blood, has been utilizing social media since the beginning as a promotional tool. The show was piloted in 2008 and created reality games as well as websites to introduce the fictional world to viewers. As well, the show sent individuals samples of the Tru Blood drink to create an online buzz through blogs. Today, HBO focuses greatly on Facebook to engage fans. With 7.8 million Facebook fans, the company constantly updates its Facebook page through promotional contests, episode summaries and quotes from the show. This past summer, a Facebook application, Immortalize Yourself, was launched. This interactive application, creates a video that incorporates the user as well as his Facebook friends into a shareable short movie focused around the True Blood environment and plot. Most importantly, it is a customized and personal video that helps the user gain a unique experience. Lastly, True Blood stays active on Twitter through posting of quotes and promotion of products (DVDs, comic books). Check out their twitter and see for yourself: @TrueBloodHBO. To learn more about True Blood's social media strategies, you can read more here.
Monday, March 5, 2012
HBO's True Blood Uses Social Media to Connect With Viewers
The popular HBO vampire television show, True Blood, has been utilizing social media since the beginning as a promotional tool. The show was piloted in 2008 and created reality games as well as websites to introduce the fictional world to viewers. As well, the show sent individuals samples of the Tru Blood drink to create an online buzz through blogs. Today, HBO focuses greatly on Facebook to engage fans. With 7.8 million Facebook fans, the company constantly updates its Facebook page through promotional contests, episode summaries and quotes from the show. This past summer, a Facebook application, Immortalize Yourself, was launched. This interactive application, creates a video that incorporates the user as well as his Facebook friends into a shareable short movie focused around the True Blood environment and plot. Most importantly, it is a customized and personal video that helps the user gain a unique experience. Lastly, True Blood stays active on Twitter through posting of quotes and promotion of products (DVDs, comic books). Check out their twitter and see for yourself: @TrueBloodHBO. To learn more about True Blood's social media strategies, you can read more here.
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