MyVoice only uses social media for advertising

For companies with small budgets and an even smaller target audience, social networking may be the only option for advertising. MyVoice, a start-up communications aid company exclusively uses online media for advertising. Alex Levy, the 25 year old tech-savvy founder, swears by his methods. "The reason it’s so effective is that it lets you laser focus your efforts to a target audience, access key individuals and build relationships. By becoming part of a community, and creating content that’s relevant to that community, you build trust and capacity for viral sharing" Levy revealed that his advertising has been able to engage 11,000 users, which is far more than he had first expected. Despite hiring a full time social media director, Levy says that the advertising budget is nearly zero. Being able to reach out to thousands of customers for nearly free is a successful business plan for almost any company. For such a small start-up, being able to cut the advertising budget to next to nothing can be the make or break factor towards success.