GoSwim uses social networking to help market and sell their product. GoSwim is a swim school website and company that uses pro swimmers to design teaching videos for the general public to then buy and use to help technically perfect their strokes. The company uses their own website, an emailing group, Facebook, and even twitter to help market their product to individuals in the sport. I feel that their style of marketing and social networking works very well for this company in particular. It by all means is a media based company that relies heavily on the concept of social networking.
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