Multitasking = Information Overload

Multitasking = Information Overload
This man is actually accomplishing nothing!

Multitasking - what was once believed to be an efficient way of completing a list of tasks in just one sitting, has now actually been proven to be quite ineffective. According to Stanford University communications professor Clifford Nass, pushing our brains to simultaneously process even just two different tasks at once is complicated and extremely difficult. With the brain rapidly switching from one activity to the other, filtering out irrelevant information and focusing on only task-related information becomes a mental sweat that, unbeknownst to the multitasker, actually makes their cognitive control weaker. By bombarding our brains with information relating to different activities, overload becomes apparent and efficiency becomes inefficiency. Nass' studies on multitasking and information overload are discussed in further detail in the Live Science Article: http://www.livescience.com/11065-digital-overload-computer-frying-brain.html