The influence of various new technologies has lead to many more people engaging in “media multitasking.” This type of multitasking is prevalent among the youth and involves people giving attention to such technologies as cell phone texting, Twitter, and Facebook.
It has been found through a study that those who do such media multitasking have trouble focusing their attention on important information and are easily distracted by irrelevant information. To find out more about the study click here http://news.stanford.edu/news/2009/august24/multitask-research-study-082409.html This study is important as it provides evidence that the influence of these new media technologies that are vying for consumers attentions can create a negative impact on the viewer.
It has been found through a study that those who do such media multitasking have trouble focusing their attention on important information and are easily distracted by irrelevant information. To find out more about the study click here http://news.stanford.edu/news/2009/august24/multitask-research-study-082409.html This study is important as it provides evidence that the influence of these new media technologies that are vying for consumers attentions can create a negative impact on the viewer.
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