The Impact Technology Has on The Marketing Department of Maryland Athletics

For my story I interviewed Director of Marketing for Maryland Athletics, Katie Thompson. As my supervisor for my internship I was aware of how knowledgeable and intelligent Katie is. I decided to ask her a few questions linking technology with sports marketing. For my next interview (Maryland Day) I am going to look at the other side of the spectrum by interviewing an athlete on their opinion about sports marketing at Maryland and see if they have any opinions on how to change it.

I first asked Katie how has the changing in technology (due to the advancements in social media, etc.) since she has been working in the marketing field affected the way she does her job. She is young in the field but has very interesting input.

Facebook, Twitter, and social media really is essential for marketing in today's world

Secondly, I asked her what the most important role technology serves for Maryland Athletics. I wanted her to talk about how they are using technology as a tool for marketing. Just like we are learning the many channels of technology to release information, I wanted to know if they were also aware of them.

University of Maryland Athletics Marketing Department works together and utilizes social media to be successful