Tuesday, September 11, 2012

changes in traditional distribution channels due to digital media


Digital media has changed the world of traditional distribution. Just one click and the internet opens a door to endless possibilities. The web is faster and more convenient for society than certain printed documents. An online article titled, “Digital Media Is Trouncing Traditional Media Among Generation Y Consumers” explains how people want their news as fast as possible and in the most convenient way. In this article, the write explains how 66% of people read their newspaper online. The columnist states, “Online newspaper content is faster, more up-to-date, and can be consumed in multiple ways, even on the go. Print news, sadly, is none of those things. Stories don't just break and then end anymore. News stories today are a constant mash of updates, twists, new details, and opinion” (Scott). If the web gives society this luxury of efficiency and quickness, why not take advantage of it?
http://www.reelseo.com/digital-media-generation-y/ 

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