Wednesday, September 12, 2012

newspaper change


One of the biggest changes in traditional distribution channels is the change in newspapers. The newspaper was once a very popular item, but in the past few years its popularity has died down. The public still enjoys reading up on news, so they get their information from the Internet rather than the newspaper. There are some positives about this concept, but there are also some negatives. Starting with a negative, many people enjoy highlighting and/or taking notes on the newspaper. This is something you cannot do on a computer or smart phone. The biggest positive in changing from newspaper to Internet is that it is environmentally friendly. Using the Internet rather than a newspaper everyday will save a lot of trees. 

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