Pandora is moving up in the world, they have passed 100 million users. It is becoming more than just an app today. Not only can people access it through a mobile device but according to Glenn Peoples, Pandora has seven business relationships with different auto manufactures plus another five with after market companies. The product is conducive to a mobile audience because about (47%) of music listeners listen to music in their car. Pandora has expanded from just being on the computer and cell phones, and now car companies want to market them by putting the Pandora app in the car. Like other companies, Pandora markets themselves through user experience and advertising, however, Pandora understands its identity and does not try to go beyond who they are. Due to the success with what they had; they are now reaching out to car companies and gaining more mobile audiences.